In the quest to develop the offerings more than just photography for my subscription photography plans, I am working on developing low production videos.
I wanted to see if I could produce, shoot, and edit videos in the shortest time possible. For this series I kept the videos hand held to reinforce the candid voicing of the production.
I used the door chime and the click of shifting at the start and close of the videos at the shop to create an audible hook to connect customers to the shops presence.
Velo City wants people to feel like any time is a good time to swing by the shop. I can see using “Shop Minute” videos on a regular basis keep clients connected with the atmosphere of the shop as well as keeping clients familiar and always willing to just stop in.